Based on

Movies like Awaremi Mumashika (2010)

Atsuo Kashiwagi, an enthusiastic member of the village council, decides to invent a mysterious beast to make his village famous. Against all objections of his relatives, he goes through with his plan and starts organizing the first "viewings". The plan initially works out well and brings in a lot of money, many people dropping by hoping to catch a glimpse of the Yeti-like beast. But then the commotion gets out of hand leaving the whole village is in chaos.